Effective Date: May 31, 2025

​

This Cookie Policy sets forth the manner in which AMS Digital ("we," "our," or "us") utilizes cookies and similar tracking technologies on our website, www.amsdig.org. By accessing or using our website, you acknowledge that we may store and access cookies as described in this policy.

​

This policy is designed to provide you with transparent and comprehensive information about the types of cookies we use, the purposes for which they are deployed, and the rights you have in relation to those cookies under applicable privacy laws. These laws include, but are not limited to, the General Data Protection Regulation (GDPR) for users within the European Union, the California Consumer Privacy Act (CCPA) for California residents, and other relevant federal and international data protection frameworks.

We are committed to ensuring that your privacy is respected and protected while you browse and interact with our website. This Cookie Policy should be read in conjunction with our [Privacy Policy], which provides additional information on how we handle your personal data.

​

If you do not agree to our use of cookies as outlined below, we encourage you to modify your browser settings or refrain from using our website.

​​

1. What Are Cookies?

Cookies are small data files, typically composed of letters and numbers, that are stored on your computer, smartphone, tablet, or other device when you visit a website. These files serve various purposes - some are essential to ensure a website functions as intended, while others improve your browsing experience, help analyze visitor behavior, or deliver personalized content and advertising.

​

In practical terms, cookies allow a website to "remember" your actions or preferences over time. For example, cookies may store your login credentials so you don’t have to re-enter them every visit, remember the items you placed in a shopping cart, or track your behavior to serve relevant ads based on what interests you.

​

Cookies fall into two main categories:

​

✅ First-party cookies - These are set directly by AMS Digital when you interact with our website (www.amsdig.org). They are typically used to remember your preferences and provide core functionality such as secure login or saving your form inputs.

✅ Third-party cookies - These are set by external service providers we partner with, such as Google Analytics, Facebook Pixel, or YouTube embeds. These cookies help us monitor website traffic, improve our marketing performance, and sometimes display targeted advertising through external networks.

​

Cookies are not programs and cannot be used to deliver viruses or malware. However, because they can be used to collect certain types of personal information, their use is subject to privacy regulations such as the GDPR, CCPA, and other global data protection laws.

​

You always have control over cookie settings and can modify or delete them through your browser or device preferences.

​

2. Types of Cookies We Use

AMS Digital uses a range of cookies to ensure optimal functionality, performance analysis, personalization, and targeted marketing across our website at www.amsdig.org. Below is a detailed breakdown of the categories of cookies we may deploy and their specific functions:

​

✅ Essential Cookies
These cookies are absolutely necessary for our website to function properly. They enable critical security features, content display, page navigation, and access control. For example, they help manage session timeouts, load-balanced routing, and protect against fraudulent access. Without these cookies, the website simply won’t work as intended - and you wouldn’t be able to log in or submit a contact form safely.

✅ Performance & Analytics Cookies
We use these cookies to understand how users interact with our website - how long you stay on a page, what buttons you click, which articles you read, and where you might drop off. Platforms like Google Analytics and Hotjar help us collect anonymous data that we use to optimize our layout, content, and user experience. These cookies don’t identify you personally but give us valuable insights into what works (and what doesn’t).

✅ Functional Cookies
These cookies remember choices you make to improve your experience. For example, they may store your selected language, region, or display preferences. They allow the website to offer enhanced, more personalized functionality tailored to your previous visits - like remembering your name in forms or keeping items in a cart. Disabling these may result in a less customized browsing experience.

✅ Marketing & Advertising Cookies
We work with advertising partners such as Meta (Facebook and Instagram), Google Ads, and LinkedIn Ads to deliver you more relevant marketing messages. These cookies track your behavior across websites and devices so that we (and our partners) can serve tailored ads based on your browsing habits and interests. They also help us measure the effectiveness of our campaigns, so we’re not just shouting into the void.

✅ Social Media Cookies
These cookies allow for the seamless sharing of our content on platforms like Facebook, Twitter/X, Instagram, and LinkedIn. If you interact with embedded content or social sharing tools, these cookies may track your engagement and may be used by those third parties to build a profile of your interests. This data helps personalize your social media feeds and track content popularity.

​

3. Cookies We Use May Include

AMS Digital integrates a number of widely trusted technologies to ensure our website functions efficiently, tracks performance accurately, and supports targeted marketing. The cookies we use may originate from both first-party (AMS Digital) and third-party sources. These include but are not limited to:

​

✅ Google Analytics
Used to track user behavior, session duration, bounce rates, and pages visited. It helps us understand how visitors engage with our website, which content performs best, and what areas need improvement - all without identifying you personally.

✅ Facebook Pixel
This tiny but powerful piece of code allows us to track conversions from Facebook ads, optimize those ads based on collected data, and retarget visitors who have interacted with our site. It’s how we make sure you don’t see ads for something you’ve already bought - unless you loved it that much.

✅ LinkedIn Insight Tag
Ideal for B2B marketing, this cookie tracks conversions from LinkedIn campaigns, retargets visitors on the platform, and provides deep insights into who’s interacting with our business content. It’s like networking - but algorithmic.

✅ Hotjar
Provides behavior analytics and user feedback via heatmaps, session recordings, and surveys. This helps us improve usability and page flow. It’s how we know if people are actually reading the content or just scrolling like they're on a treadmill.

✅ Cloudflare
Used primarily for performance and security, Cloudflare’s cookies help protect our site against malicious traffic (like bots and spam) and ensure fast, reliable access by optimizing load speeds and caching. You’ll thank it next time the site loads lightning fast.

✅ HubSpot (or similar CRM tools)
While we may integrate CRM platforms like HubSpot in the future, cookies from these tools would assist with managing leads, tracking form submissions, and personalizing user communication. If used, they’ll help us know when to follow up - not stalk you.

​

4. Your Cookie Choices

✅ When you first land on our website, you’ll notice a cookie banner that allows you to accept, reject, or customize which types of cookies you’re comfortable with. This ensures we’re not sneaking any digital crumbs into your device without your clear consent - in line with GDPR, CCPA, and global best practices.

✅ You are always in control. Even after your initial choice, you can change or revoke your consent at any time by adjusting your browser settings. Most modern browsers allow you to view, block, or delete cookies either individually or all at once.

✅ Please note - while disabling cookies is entirely your right, doing so may affect your browsing experience. Some essential features (like form submissions, session logins, and personalized content) might not function as expected.

​

If you’d like to manage cookies in your browser directly, here are helpful guides for the most commonly used ones:

​

🔗 Google Chrome:
https://support.google.com/chrome/answer/95647

​

🔗 Mozilla Firefox:
https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

​

🔗 Apple Safari:
https://support.apple.com/en-us/HT201265

​

5. Third-Party Cookies

✅ In addition to the cookies we set directly (known as first-party cookies), AMS Digital may also permit trusted third-party service providers to place cookies on your device when you interact with our website. These cookies are used to deliver certain functionality, support advertising efforts, and collect analytical data that helps us improve your experience.

​

✅ Third-party cookies may come from platforms and partners such as Google, Meta (Facebook and Instagram), LinkedIn, Microsoft Ads, YouTube, Hotjar, Cloudflare, and other digital marketing or analytics providers. These cookies can track your behavior across different websites and may be used to create user profiles, measure ad performance, or personalize the ads you see across the web.

​

✅ We do not have direct control over how these third-party cookies function, what data they collect, or how that data is used once it leaves our domain. Each provider operates under its own privacy and cookie policies, which we encourage you to review. Below are links to some of the most commonly used third-party platforms:

​

🔗 Google Cookie Policy: https://policies.google.com/technologies/cookies

🔗 Meta/Facebook Cookie Policy: https://www.facebook.com/policies/cookies

🔗 LinkedIn Cookie Policy: https://www.linkedin.com/legal/cookie-policy

🔗 Hotjar Cookie Information: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies

​

✅ By continuing to use our website with cookies enabled, you consent to the placement and use of both first-party and third-party cookies as described in this policy. You may disable or block these cookies via your browser settings or through our cookie preference manager at any time.
 

6. Legal Basis for Using Cookies (GDPR & CCPA Compliance)

​

✅ For Visitors from the European Union (EU):
AMS Digital processes cookies in accordance with the General Data Protection Regulation (GDPR), particularly Article 6. The legal basis for setting and processing cookies depends on their type:

• Essential cookies are used based on our legitimate interest in ensuring the secure and effective operation of our website. These do not require your prior consent.

• All other cookies (performance, analytics, marketing, and social media) are used only with your explicit, informed consent. Upon visiting our website, you will be presented with a cookie banner that allows you to accept, decline, or customize your cookie preferences.

​

✅ For Residents of California and Other U.S. Jurisdictions:
We comply with the California Consumer Privacy Act (CCPA) and similar U.S. privacy regulations. Under the CCPA:

• You have the right to know what categories of personal information are collected via cookies and how they are used.

• You have the right to opt out of the sharing or sale of your personal data. AMS Digital does not sell personal information collected via cookies.

• You may request access to, or deletion of, personal information collected through cookies by emailing support@amsdig.org with the subject line "CCPA Cookie Request."

​

✅ Transparency and Control:
We provide users with clear, accessible choices regarding cookies through our cookie consent manager and privacy policy. If you change your preferences after initially consenting, you may update or withdraw consent at any time through the cookie settings on our site or by adjusting your browser configurations.

​

7. Updates to This Policy

✅ AMS Digital reserves the right to revise, amend, or update this Cookie Policy at any time in response to evolving legal obligations, technological advancements, or operational changes in our business practices.

✅ Any modifications to this policy will be clearly reflected by an updated “Effective Date” at the top of this page. These updates take effect immediately upon posting, unless otherwise specified by law or in the policy itself.

✅ We strongly encourage all visitors and users of our website to review this Cookie Policy regularly to stay informed about how we use cookies and the choices available to you. Continued use of our website after any updates are made constitutes your acknowledgment and acceptance of the revised policy.

✅ If material changes are made - for example, if we begin using cookies for significantly different purposes or introduce new third-party partners - we will provide a prominent notice on our homepage and may request renewed consent where required by applicable data protection laws.

​

8. Contact Us

✅ If you have any questions, concerns, or requests related to this Cookie Policy or our use of cookies and similar tracking technologies, we encourage you to contact us directly. Whether you need clarification on how your data is used, wish to withdraw cookie consent, or would like assistance with managing your preferences, our team is here to help.

​

📧 Email: support@amsdig.org
📞 Phone: +1 (732) 484-4607
🌐 Website: www.amsdig.org

​

✅ Please include the subject line “Cookie Policy Inquiry” in your email so we can route your request appropriately and respond in a timely manner. We aim to respond to all inquiries within 5 business days, unless local law requires a faster response.

​

✅ If your inquiry involves GDPR, CCPA, or other international compliance matters, we may request additional verification to ensure the protection of your data privacy rights.